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The Legend of Mercury, by Jeffrey L. Rodengen
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The Legend of Mercury Marine by Jeffrey L. Rodengen is destined to join the best-selling ranks with Jeff's other nautical best seller's, The Legend of Chris Craft, Evenrude Johnson and The Legend of OMC, Serving The silent Service: The Legend of Electric Boat, and Iron Fist: The Lives of Carl Kiekhaefer.
Sixty years old in 1999, Mercury Marine is the most recognized mane in the marine industry, and the memory of its founder, Carl Kiekhaefer, lives on in the hearts and minds of engineers and boat enthusiasts alike.
Rescuing a failing marine out board manufacturer, Carl Kiekhaefer and his organization overcame wartime shortages, government restrictions, stockholder rebellions and Kiekhaefer's own raging paranoia. In spite of his infamous temper, or maybe because of it, those he hired remained loyal, inheriting Kiekhaefer's grit and indomitable attitude as Mercury engines set world records for speed and endurance.
Kiekhaefer agreed to be acquired by Brunswick Corporation, in 1961, but was reluctant to handle the transition. He left the company nine tumultuous years later, and since then Mercury and Brunswick have learned to work as a team. As the wall came down, Mercury Marine expanded rapidly around the world in the seventies and early eighties with such world class products as the MerCrusier stern drive. Its name become synonymous with victory in races, fishing competitions and commercial boating.
Mercury was re-tested in the early 1990s, when the marine industry grapples with the worst recession in its history. Working with Brunswick, Mercury emerged with its own identity without losing Kiekhaefer legacy that abhors failure.
As Mercury Marine enters the new millennium, the company is poised for even greater accomplishments, and embarked on a new round of ventures and partnerships around the world. In this lavishly illustrated The Legend of Mercury Marine, Jeffrey L. rodengen ( author of the definitive biography of Carl Kiekhaefer, Iron fist: The Lives of Carl Kiekhaefer ) tells the story behind Mercury's own rise and ultimate triumph, and reveals the mystique behind Mercury's name.
- Sales Rank: #1223317 in Books
- Brand: Brand: Write Stuff Syndicate
- Published on: 1999-03-10
- Original language: English
- Number of items: 1
- Dimensions: 1.42" h x 9.67" w x 13.98" l,
- Binding: Hardcover
- 195 pages
- Used Book in Good Condition
About the Author
Jeff was born in Minneapolis, MN, and grew up in the Land of 10,000 Lakes, accounting for an early interest in boating. After a brief tenure as the Assistant Director of the Naval and Underseas Museum in Newport, RI, Jeff migrated to Southern California, beginning a remarkable 15-year career as a writer, producer and director in Hollywood. Attending six colleges and universities along the way, Jeff earned degrees in psychology and post-graduate degrees in engineering. Having written, produced or directed nearly 30 films, network television specials (six for Arnold Schwarzenegger), Las Vegas revues and Broadway productions, Jeff moved to Florida in the early 1980s to write about the evolution of American technology and industry.
He became the editor of Southern Star magazine, then Florida's largest circulation magazine. To reach an even broader audience, Jeff began to syndicate his business, technology and industrial history columns, ultimately reaching nearly two million readers a month. His specialties include advanced technology, American industrial history, contemporary business strategies, corporate biography, corporate ethics and principles of business leadership.
Author of hundreds of technical and general interest articles, he is the author of 23 books on American technology and industry. Among his best-selling works are: The Legend of Chris Craft, Evinrude-Johnson and The Legend of OMC; Iron Fist: The Lives of Carl Kiekhaefer, which reached 14th on national best-seller lists in the highly competitive business book category, and Serving The Silent Service: The Legend of Electric Boat, which chronicles the evolution of the Electric Boat Division of General Dynamics, from their earliest electric launches to today's nuclear submarine fleet. During one busy week, he signed over 8,500 volumes of his best-seller in three cities in four days. Over the last year, Jeff has signed more than 50,000 books throughout the country and world, which, according to Business Week is more than twice that signed by Colin Powell during his well-publicized tours.
His recent works, The Legend of Honeywell; The Legend of Dr Pepper / SevenUp; The Legend of Ingersoll-Rand; The Legend of Briggs & Stratton; The Legend of Stanley: 150 Years of The Stanley Works; The MicroAge Way; The Legend of Halliburton; The Legend of York International; The Legend of Nucor Corporation; The Legend of Goodyear: The First 100 Years; The Legend of AMP; The Legend of Cessna; The Legend of VF Corporation; soon to be released The Legend of Pfizer: Part of the Cure for 150 years, and latest collaboration with eminent cardiothoracic surgeon Larry Stephenson, M.D., Affairs of The Heart, have positioned Jeff as the most highly regarded author on the evolution and promise of modern industry and technology. His books have been reviewed by more than four-hundred publications world-wide, and through his frequent appearances on national and regional television, radio talk shows and syndication, his titles have made over 40 million impressions.
Jeff lives in Ft. Lauderdale with his wife, award winning photographer of the Classic Mahogany Boats and Classic Race Boats Calendars, Karine, and their twin children Kevin and Chloe. Additional biographical information can be found in: Who's Who in the West, Who's Who in America, Who's Who in the World, Personalities of the World, Men of Achievement, and Who's Who in American Literature.
Most helpful customer reviews
0 of 0 people found the following review helpful.
A sanitized history of Mercury Marine compared to "Iron Fist"
By Pontius Pilot
This book gives a good history of Mercury Marine from it's beginnings and formative years under Karl Kiehaefer, to the present division of Brunswick that it is now. Of note, this is a much more sanitized version of the history of Mercury Marine in comparison to "Iron Fist" (ISBN: 0945903049) and is also significantly shorter as well. If you're looking at this book as a possible purchase, let me also suggest "The Legend of OMC" (ISBN: 0945903103) but I must encourage you to read Iron Fist above both this Mercury book and the OMC book.
I'm rating this book 3 of 5 stars, because while it is a decent and informative read, it doesn't hold a candle to "Iron Fist." All three of these books are by the same author, Jeffrey L. Rodengen, but I've noticed that his "commissioned by the company" books are more sanitized and miss a lot of the behind-the-scenes stories (some of those stories are exciting, some of them traumatic, and some of them are drama that would leave day-time soap operas wishing they could measure up). God bless and have a great day.
0 of 0 people found the following review helpful.
Mercury - the Great American Outboard and the Man Behind the Business
By Roger H. Strube
Very interesting read about an American icon that made it big as he overcame many challenges. Our economy needs more people like this now.
0 of 0 people found the following review helpful.
Mercury history up to 1999
By falkon215
great book
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